Jenna Elizabeth

Free resource

Your ads won't work if this isn't right.

Most Meta ad problems start before the first ad is ever run. This playbook walks you through the exact setup, so you're not paying to find out something was broken from the beginning.

Sound familiar?

Most people set up their ads before they set up their account.

Most coaches and course creators jump straight into Ads Manager. They pick an audience, write some copy, set a budget… and then something goes wrong.

The pixel isn't tracking. Meta is throwing warnings. They can't find a setting they need. Or they spend three hours on something that should have taken ten minutes.

A lot of the headaches people experience with Meta ads start before the ads are even running. The foundations weren't set up properly in the first place.

This playbook walks you through exactly how to set up your Meta Business Manager and ad account correctly, so you're not accidentally creating problems for Future You to deal with later.

What's inside

Ten sections. Everything you need. Nothing you don't.

Start to finish. In the right order.

00Before you start
01Create Business Manager
02Set up ad account
03Connect Facebook page
04Connect Instagram
05Add payment method
06Set up your pixel
07Verify your domain
08Set up events
09Add team access

+ a final checklist so nothing gets missed before you go live.

Is this for you?

This is for you if…

  • You're ready to start running Meta ads and want everything set up correctly before you spend anything
  • You've tried to run ads before and hit technical problems you couldn't work out
  • You're working with an ads manager and want to understand what they're actually doing
  • You want a clean, reliable setup you can hand over to someone else without any headaches
The Meta Ad Account Setup Playbook

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